INCC Parfums & Mercedes-Benz THE MOVE Cannes 2018 – TFWA

Mercedes-Benz Parfums is moving forward with a new fragrance … « The Move »

Salon Marta – Hotel ***** Barrière Le Majestic Cannes

The latest Mercedes-Benz « The Move » … unable to resist !

Chic atmosphere, glamor and … perfumed, Monday, September 1st in the Salon Marta of the Hotel ***** Barrière Le Majestic Cannes

From the first day of TFWA, the long awaited evening of the launch of the new Mercedes-Benz star perfume has kicked off with the unflinching presentation of Rémy Deslandes, CEO INCC Parfum Group.

» The artist » knows his speech on the fingertip and passion does the rest … praise of the new « The Move » dedicated to the millennial generation in perpetual motion, sliding decor and appearance of a showcase of 16 perfumes « The Move », presentation by a clip and then by its designer, perfumer Dominique Ropion of the new fragrance for men combining dynamism, power, romance, purity, simplicity, masculinity, a modern, chic fragrance leaving a trail a of sensuality … watch out ladies !

Followed, an amazing animation of a « performer » laser … bluffing !

The perfumer, the nose: Dominique Ropion …

« To invent something young supported by a classic and solid structure, a signed perfume that we recognize among others »

Having discovered perfumery by chance during a summer internship, Dominique Ropion learns perfumery at Givaudan. After a stint at Florasynth ( now Symrise ), he joined IFF in 2000. A very prolific perfumer, he has created or co-signed among other successes such as: Ysatis, Kenzo Jungle Elephant, Pure Poison, Burberry London, Yves Saint-Laurent’s man, Miss Boucheron … In 2018, he publishes Aphorisms of a perfumer (collection Nez Literature)

Mercedes-Benz, the new star of the perfume world …

Mercedes-Benz, iconic brand that goes through history, defies trends and is constantly renewed. With the success of its original line, Mercedes-Benz returns this year with a brand new ultra-contemporary and sophisticated fragrance. Elegant and high-performance fragrances, like the car’s fleet, are the result of real expertise from master perfumers and glassmakers, a quest for excellence found in its sleek glass bottles.

« The Move », an intense blue bottle that plays the purity and transparency, simple, organic and futuristic shape … a favorite object !

« The Move », a new aromatic perfume fern for a modern man, signed Dominique Ropion … top notes, grapefruit, cardamom, apple blossom, heart notes, marine and geranium and base notes, bean tonka and balsam fir … peps, tenderness, modernity, greedy touch and navy all at once ! « The Move », a hymn to life, the story of a young man who, in music, crosses the urban space, appropriates it … him, the world … both in movement.